In 2011, Perfect Circle Communications & Design was founded with the goal of bringing agency and brand experience to clients without all the layers found in a typical agency. In addition to the principal, we employ a network of copywriters, developers, and designers to bring world-class creativity and thinking to a variety of local and regional clients.
Philosophy:
You talk. We listen.
You go back to work. And so do we.
We strategize and create. You listen.
Now when you talk, everyone listens.
Seems simple and we believe it can be. We love working in partnership with clients and helping them articulate their brand’s voice clearly and beautifully. We are passionate about design and the creative process. We are inspired by social media’s ability to connect consumers with brands organically and transparently. Let’s make something together that really works for people and doesn’t just add to the noise.
Lori Roberts
On one of her first assignments as an art director at AC&R in New York City, clients Foot Locker and Lady Foot Locker, had her rubbing elbows with the likes of Mia Hamm and Larry Bird for national print and TV campaigns. Her experience there lead to the position of Co-Creative Director at Earl Palmer Brown in Maryland and New York, working on Worldcom with Michael Jordan, Champion JogBra, Blue Cross and Hills Science Diet Pet Food.
A move to Grey Advertising in New York led to art directing brands such as Stove Top Stuffing, Botox Cosmetic, Clearasil and Advil. As Associate Creative Director, Lori ran the Playtex portfolio of accounts, both on- and off-line for seven brands including Wet Ones, Baby Einstein, Playtex Baby and Playtex Sport & Gentle Glide. At Grey, she had the opportunity to create a campaign for the Partnership for a Drug Free America.
A Stowe vacation left her with such a positive taste for Vermont, she left the city lights behind and relocated to the Burlington, Vermont area. Prior to launching Perfect Circle Communications & Design (PCC&D), Lori was ACD/art director of the King Arthur Flour, Fairpoint Communications, National Grid, VITL (online health records) and Ellio’s Pizza accounts at KSV. In that role, she developed and designed not only for print and television but mobile, web, games, social media and online videos.
Lori was the author of 5 Words About Advertising, a now-retired blog about the ad biz which was featured in Communication Arts Magazine as Site-of-the-Week. In 2016, PCC&D won “Best in Show” at the AIGA Vermont Design Awards for its Candelicious logo design work.
Lori is available for full time, projects, contract, freelance to perm and long-term freelance assignments in any city working remotely and willing to travel for meetings, briefings and photo shoots.
When not playing on the Mac, you’ll find her on the trails, the court or in the kitchen.