Lori Roberts


As an art director in New York, one of Lori’s first clients had her rubbing elbows with the likes of Mia Hamm and Larry Bird while working on Foot Locker and Lady Foot Locker campaigns. Never one to quit while she was ahead, Lori moved on and up to work as Co-Creative Director at Earl Palmer Brown in Maryland and New York, working on Worldcom with Michael Jordan, Champion JogBra, Blue Cross and Hills Science Diet Pet Food.

A move to Grey Advertising put Lori in the thick of the fun on the Hasbro, Stove Top Stuffing, ChapStick and various pharmaceutical accounts. As Associate Creative Director, Lori also ran the Playtex Products portfolio of accounts, both on and off-line for 7 brands including Wet Ones, Baby Einstein and Playtex.

A Stowe vacation left Lori with such a positive taste for Vermont, she left the city lights behind and relocated to the Burlington area. Prior to launching Perfect Circle, Lori was Creative Director of the King Arthur Flour, Fairpoint Communications (featured in Communication Arts Magazine), National Grid and Ellio’s Pizza accounts at KSV. In that role, she developed and designed not only for print and television but mobile, web, games and online videos.