In the early 2000’s, the Web put advertising in a martini shaker and went to town! Lori Roberts created this now retired blog that explored the new cocktail that poured out. Its pages held secrets, tips and insider insights from strategists, directors, photographers, illustrators, designers, art directors and writers. Readers found uncensored answers from agency folk in Italy, Puerto Rico, England, Switzerland and across the USA. At the height of its popularity, the blog was featured by Communication Arts Magazine as the “site-of-the-week”. Follow Lori on Twitter to see what’s shaking now.