While at Grey Advertising, Lulu Abrams and I ran the Playtex account which consisted of bottles, DiaperGenie, pacifiers, Baby Einstein products, and feminine products Playtex Sport and Gentle Glide. Who doesn’t love photoshoots with babies!
Copywriter Lulu Abrams and I were ACD’s at Grey Advertising on all 7 brands of Playtex including their newest product, Playtex Sport. From naming the brand to early web concepts we were involved in all aspects of this brand’s launch. TV: